Rememória 

Re-memory, 2017

In a century of rapid change and mass globalization, photography is often lost in time in a matter of days. The use of the media has transformed the record into a moment, and this moment doesn't last more than a week today, sometimes a day, and that's it. It gets lost with the amount of other records made, in less than a week the photo count extrapolated the number of days in the month.

Death is imminent in this life, and with it go the photographs. If today in less than a week we have already lost the meaning of the photos, because they are momentary, imagine the photos that are kept in the closets, inherited from generation to generation, those in which the people present there and the children of these people are gone.

Transforming photography memories

Inspired by the work “Imagens Pretéritas” made by the artists Ana Almeida, Ana Lúcia Mariz, Elaine Pessoa, Estefania Gavina and Iara Rolim, the rememory project takes up the idea of ​​orphan photographs presented by the project in the poetics of the survival of orphan photographs, but with a step back in time, where these photographs have not yet become orphans, and then they start to renew themselves in the memory of those who still minimally recognize them, and if they don't, they resignify with the existence of the work itself.

The photographs have a family context by the artist Rafaela Bermond, who transforms for the previous generation of the family, her own and those to come, the existence of these photographs, which could have been lost with the death of her grandmother in 2014. The work involves photographs of the artist's father aged 2, 5 and 7, making a retake with the superposition of the same photo, nowadays, with his presence or not to make the timeline renew itself. And the scenario involves João Gomes Xavier Street, in São Paulo, where her grandmother, her father, and herself grew up, bringing the passage of time on the street.

The presentation of the work consists of an empty room, with white walls, where on each wall there is a slide projector, which projects the images made in the work. In the background, the sound is made with sounds of cars, streets, trains, and testimonies of people who lived there on the street, and live today, people who still remember the years gone by.

The second part of the project involves printing these photographs in postcard format, with the aim of making these images meaningful to other people. Today, sending cards is not common, but it is still possible, and also for a large audience that collects them, thus making the photograph far from its context, and giving new meaning not only to the family involved. The postcards would be present on a shelf inside the exhibition room.